This is not a trick question. It came from reading other people’s posts and aggregating what appears to me to be the main reason behind someone writing a blog, or an article, or anything else for that matter. For some writing the reasons are professional, journalistic, academic and otherwise. But blogging? Why bother? Well, some of it is, I guess, a forum for people who may dislike other options. (Some people undoubtedly frown upon blogs. Maybe a book writer finds blogs the same that a blogger finds tweets.) Social media offer opportunities that are free to use and with the likelihood of more people reading whatever one decides to write. Case in point, facebook, where most bloggers post their new blog for people to know it is out. But facebook itself offers a ‘place’ with a lot of interruption, as discussed here. Same goes for twitter and other social media. It can’t however just be that. For some people it may have a cathartic effect which is nearer to their level of engagement with the creation of a text. You write according to how much you have to say, what kind of media you plan to use (images, links, videos etc) and what relation you intend to have with one or more readers. Many bloggers whose posts I read write exceptionally well, with a level of language that you would normally find in well-written books only, except the posts are about 1000 words long or less. I think this is the core of what blogs are, either consciously or otherwise. They are, with variations, exercises in concise and pleasurable articulation. The ‘conciseness’ and pleasure probably works in both directions, for readers and writers alike, as otherwise the species would have become extinct. Yet, we are all here, reading and writing. Here is a blog looking in the mirror. Looking in the mirror.